Guest

Jason Cohen

In the last twenty-five years I created four companies, two of which are unicorns (WP Engine and Smart Bear). I’ve bootstrapped and raised $300M in VC funding. I’ve invested in 60 startups with every outcome from wild success to abject failure.

Appears in 1 Episode

A series of miracles (with Jason Cohen)

#45 May 08, 26

A series of miracles (with Jason Cohen)

Jason Cohen (founder of WP Engine) joined as a surprise guest. We got into his writing process, why "distribution is the new moat" is either not new or not true, what actually counts as a moat (Basecamp, Linear, Lemon Squeezy), and his framework for funnels: the quality of who enters the top matters more than every other step combined.Jason's new book Hidden Multipliers is available for preorder.Timestamps:00:00 Introduction01:28 Jason Cohen's Journey and Insights04:18 Writing Process and Content Creation10:24 Distribution as a Business Strategy13:15 Debate on Distribution as a Moat25:20 The Concept of Moats in Business26:31 Social Media vs. AdWords: The Distribution Debate32:09 Basecamp's Unique Positioning and Brand Identity38:32 The Role of Brand in Modern Business48:46 Understanding Customer Behavior Through Data51:08 The Importance of Ideal Customer Profile (ICP)57:35 The Challenge of End-to-End Funnel Visibility01:07:00 Metrics and Their Role in Business StrategyYOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.comLinks mentioned in this episode:Jason's new book: Hidden MultipliersJason's blog"Elephant in the room: the myth of exponential hypergrowth"Lenny's tweet: "Distribution is the new moat"JR Farr's tweet: practical distribution frameworkJason's post: "Things mostly “fail” even at the best companies. It's weird, if you think about it." "Selecting the right product KPIS"