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What happens to the value of software when everyone can make software? Timestamps: 00:00 Welcome to The Panel 00:31 Brian’s Brighton Ruby trip 03:12 Building FlyWrite in the car 05:01 Why existing coding tools don’t work for writing 07:20 What FlyWrite actually does 11:37 Building version one with Fable 16:04 Jordan’s weekend build and first AI-native workflow 28:38 Claude Design and interactive prototyping 36:41 AI, software supply, and productivity 39:09 The Jeremy Giffin podcast episode 48:55 What AI means for Transistor and hosting 58:19 Google, Microsoft, Apple, and the AI distribution war 63:28 Figma, design careers, and the white-flag mindset 74:08 What happens to agencies and web designers 81:05 Transition pain vs. long-term upside 90:13 Becoming AI-native and where do displaced workers go? YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.comLinks mentioned in this episode:Superconductorfaster.devConductorAICursorFlywriteRailwayBase44LovableWildbit Blog (Natalie Nagele)Harvey ROI CalculatorSpots.fmSpots (2018 archive)Product People shoutout (2013 archive)Claude DesignInvest Like the Best — Jeremy GiffonGal Shir on XChef hierarchy pyramidThe widening productivity-pay gap

Justin and Jordan talk about how Jordan made a change to their funnel and increased sign ups dramatically, improving team communication, conducting better employee reviews, and developing better workflows for project handoffs between employees when AI is being used. Timestamps: 00:00 Intro 02:45 Taking control of your funnel 05:24 Why trust matters in e-commerce 08:18 Optimizing the customer experience 19:10 Doubling sign-ups 23:08 Customer demand wins 25:34 Putting the credit card upfront 29:26 Customer demand and the funnel 31:56 Question your assumptions 35:00 Reviews, pay, and philosophy 44:14 Surviving survival mode 46:40 How we think about pay 49:00 Motivation and career growth 54:05 AI and developer ownership 01:00:54 Keeping the quality bar high 01:03:51 Building a culture of accountability YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.comLinks mentioned in this episode:Transistor.fmHeyRosyClaude AIVictor's Post on Market PullRyan CohenTony FadellCardhookThe Walt Disney Company | Acquired

If you're trying to fix your funnel, where do you start? And how much of an impact do we think Fable is going to have on AI pricing?  Timestamps: 00:00 Intro 03:27 Impact of AI and Market Dynamics 06:24 Taking Control of Your Funnel 17:12 The impact of Fable on AI Costs 26:04 SpaceX IPO and Betting on Space 42:56 Opportunities for SaaS Businesses in 2026 with Domain Expertise 01:07:36 Allowances for kids works best in with communism YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.comLinks mentioned in this episode:Data SchoolKickbacks.ai - Get paid for waitingSpaceX IPO ProspectusFable AIAI sandwichAfter AutomationOpenAI Considers Drastic Price Cuts (WSJ)SpaceX stock jumps after record IPO, making Musk the first trillionaireSpaceX is asking for $1.75. That's ridiculous (but I'm giving them money anyway)Andrew McCalip

Justin's got a major life question for the podcast, Jordan's trying to not be angry, and Brian thinks he's cracked the video editing code. Timestamps:00:00 Introduction01:06 Justin's Big Question10:04 Personal Reflections on City Life13:05 Family Dynamics and Future Living Plans24:37 The Energy of New Beginnings30:22 The Wisdom of Solitude vs. Ambition38:58 Accelerating Growth and Optimization50:41 Navigating Advertising Challenges53:17 The Impact of Confidence on Communication01:01:58 Innovating Video Editing with AI01:08:00 Balancing Quality and Quantity in Content Creation01:14:44 The Human Cost of Rapid AI Adoption YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com Links mentioned in this episode:Do the Hard Thingvideo-useHyperFramesMediocre ideasBuilding Software is LearningTransistor Video Podcast Hosting

After figuring out how to stay in shape with exercise, Jordan and Brian wrestle with what each other's north star should be in their day to day work.  Timestamps: 00:00 Introduction 01:19 Peptides and Supplements 08:06 Gym vs Home Workouts 14:02 Daily Walking 17:01 Brian's Calorie Tracking 21:40 The Importance of Optimization 24:27 Jordan's Ad Spend Thoughts 29:08 SEO and Email Marketing Automation 33:58 Brian's trying to leverage AI to limit bottlenecks 53:23 Balancing Urgency and Ambition 55:52 Connecting Daily Tasks to Long-Term Goals 01:03:29 Navigating Multiple North Stars YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.comLinks mentioned in this episode:Lose It! - Weight Loss That FitsHeyRosy.comBuilder MethodsClaude AIHermes Agent Platform

How is multiplayer being addressed in AI, should we scale humans or agents, and is every small business going to vibe code their own apps? With special guest Henry Poydar. Timestamps: 00:00 Welcome to The Panel 03:06 Business Updates 05:53 Coordination Challenges in Teams with AI 11:48 Trust and Accountability in Team Dynamics 17:45 The Future of Team Structures 20:30 Scaling with Agents vs. Traditional Teams 25:48 The Future of Company Organization 27:58 The Intersection of AI and Creativity 36:02 Challenges in the Music Industry with AI 40:32 Navigating the VC Landscape 45:45 The Indie Entrepreneur Path 48:20 Vertical Saas and tool building 01:01:17 Weeknd plans and talking politics YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.comLinks mentioned in this episode:SteadyHenry PoydarTinaFey on what it's really like to have a teenage daughterCharlie AIDevinHow I build agents that work the night shiftGranolaVibe-Coded AI 'Slop' Is Flooding the World With Potentially Dangerous Code—'Eventually It Will Catch Up to Us'

Are you feeling a mixture of excitement and burnout at the pace AI coding seems to be pushing you? Is it sustainable in the long run or do you worry about what you'll be like in 6 months time? Timestamps: 00:00 Introduction 03:22 Advertising Strategies and Funnels 08:12 Jordan experiments with Partnership Ads and Organic Content Ads 12:03 Transistor's Video Podcasting Platform Launch 21:32 Brian's YouTube Channel Growth 30:27 Understanding Customer Engagement and Sales Dynamics 35:56 Navigating Pricing Changes in AI Tools 01:02:36 The Impact of AI on Work Intensity and Burnout 01:06:19 The Evolution of Product Development and Market Dynamics 01:13:48 The New Normal: Speed, Pressure, and Success in Business YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.comLinks mentioned in this episode:Claude changes its pricingWrappers vs steamrollers (and who owns the customer)Hire creators to do your adsPost to all social platformsAI brain exhaustion + burnoutMatt Wensing: "Burnout happens when the reward no longer justifies the effort / perceived risk."Brian's new course: "Become the builder"The meme that took over Twitter this week

Jason Cohen (founder of WP Engine) joined as a surprise guest. We got into his writing process, why "distribution is the new moat" is either not new or not true, what actually counts as a moat (Basecamp, Linear, Lemon Squeezy), and his framework for funnels: the quality of who enters the top matters more than every other step combined. Jason's new book Hidden Multipliers is available for preorder. Timestamps: 00:00 Introduction 01:28 Jason Cohen's Journey and Insights 04:18 Writing Process and Content Creation 10:24 Distribution as a Business Strategy 13:15 Debate on Distribution as a Moat 25:20 The Concept of Moats in Business 26:31 Social Media vs. AdWords: The Distribution Debate 32:09 Basecamp's Unique Positioning and Brand Identity 38:32 The Role of Brand in Modern Business 48:46 Understanding Customer Behavior Through Data 51:08 The Importance of Ideal Customer Profile (ICP) 57:35 The Challenge of End-to-End Funnel Visibility 01:07:00 Metrics and Their Role in Business Strategy YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.comLinks mentioned in this episode:Jason's new book: Hidden MultipliersJason's blog"Elephant in the room: the myth of exponential hypergrowth"Lenny's tweet: "Distribution is the new moat"JR Farr's tweet: practical distribution frameworkJason's post: "Things mostly “fail” even at the best companies. It's weird, if you think about it." "Selecting the right product KPIS"

SaaS life! How do you deal with the daily sales anxiety? Brian recounts a major March spike from viral YouTube, a full site redesign and repositioning, and the fear of launches falling flat, while Justin describes simplifying Transistor’s funnel and tracking daily signups. We debate when to “double down on what’s working” versus making scary directional changes, emphasizing founder gut, credibility with teams, and remote-team alignment. On distribution, they argue product and marketing are linked,  and “hand-to-hand combat” on channels like Reddit, discuss ads and YouTube as ongoing systems, and highlight social proof via reviews (including Jordan’s use of Senja). Jordan shares using Claude to investigate the Allbirds deal and leverage personal networks to reach key deal participants, reinforcing founder curiosity and agency.  Timestamps: 00:00 Welcome 00:48 April Revenue Whiplash 02:11 Builder Methods Relaunch Fears 04:48 Daily Sales Mood Swings 05:59 Simplifying the Funnel 12:43 Trusting Founder Gut 27:21 Distribution in the AI Era 35:10 Practical GEO and Reddit Tactics 40:55 Customer Culture and Reviews 43:47 Engineering Social Proof 51:38 AI Investigates Allbirds Deal 01:10:49 Churn Through Weird Lens 01:15:59 Weekend Wrap And Skate Talk YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.comLinks mentioned in this episode:Senja

Justin, Jordan, and Brian discuss the importance of understanding your ideal customer profile, the role of ambition in customer segmentation, and effective strategies for content marketing and product positioning in the tech and SaaS industries. Timestamps: 00:00 Introduction 03:22 Authenticity in Content Creation 06:25 Updates on Business and Personal Life 09:21 Partnerships: Successes and Challenges 12:26 Navigating Sponsorships and Brand Deals 15:31 Exploring Video Podcasting and Market Demand 26:16 Navigating Pricing Models and Customer Expectations for Video Podcasting 31:27 Integrating AI into Marketing Strategies 45:20 Understanding Ideal Customer Profiles (ICP) 01:00:34 Understanding Customer Segmentation 01:04:23 Navigating Customer Needs and Expectations 01:13:36 Pricing Power and Value Proposition 01:27:17 Shifts in YouTube Content Dynamics 01:33:12 Leveraging Content Clips for Growth 01:38:02 The Importance of Regular Content 01:42:20 Tim Cook's Leadership and Future Innovations at Apple YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 🦋 Links mentioned in this episode:Content RewardsPostBridgeMarc Andreessen on Product and MarketingJobs to Be Done Framework

In this episode we discuss how small teams can leverage AI as teammates, the impact on business outcomes, and the cultural shifts driven by AI advancements. How would Steve Jobs handle marketing and selling AI at Apple? How do the kids today think about AI? And Jordan explains the Allbirds nonsense. Chapters: 00:00 Introduction 01:38 The Evolution of Teamwork and Tools 07:41 Balancing Accountability and Autonomy 10:40 The Role of Agents in Team Dynamics 13:42 Challenges of Implementing AI in Business 16:36 The Future of Marketing and AI 22:39 Imagining Steve Jobs in the Age of AI 30:42 The Value of Struggle and Learning in a Tech-Driven World 39:58 Navigating Career Paths in an Evolving Job Market 45:50 Navigating Job Market Changes 50:16 Jordan explains The Allbirds Controversy 57:04 The Power of Attention in Business 01:02:29 Storytelling in Marketing 01:10:51 Building Relationships for Effective Distribution 01:15:11 Pricing Transistor's Video Strategy 01:23:42 Innovative Marketing Strategies and Anticipation Phases YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 🦋 Links mentioned in this episode:Henry's product - https://runsteady.com/Linear blog post (brave) - https://linear.app/nextAllbirds turns into an AI  company - https://creators.yahoo.com/lifestyle/story/the-unhinged-genius-of-allbirds-39m-exit-sell-the-brand-spike-demand-become-ai-164312969.htmlThe company that acquired the old Allbirds brand - https://www.axnygroup.com/our-brandsCNBC: “Struggling shoe retailer Allbirds makes bizarre pivot to AI, adds $127 million in value”

Does vision matter? And how far into the future should your vision be these days? And how do we deal with copycats in the age of AI? And who is our money pin in the Anthropic vs OpenAI vs Google horse race, especially with mythos in the news. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 🦋 Links mentioned in this episode:Quick Sight – AWS https://aws.amazon.com/quick/quicksight/Stripe Sigma https://stripe.com/en-mx/sigma Paddle https://www.paddle.com/profitwell-metricsClaude Mythos https://red.anthropic.com/2026/mythos-preview/ Owner.com https://www.owner.com/ Base44 https://base44.com/

Why doesn't AI prompt us more often if it's so smart? Ryan Hefner joins us to chat about our daily drivers for shoes, IDE, AI provider, getting the news, and planning a vacation.  Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 🦋 Links mentioned in this episode:Transistor helps publish TBPN video podcast on Apple PodcastsBrian's job postingRyan's new app: Launch WeeksFreek's new appOpenAI buys TBPN for hundreds of millionsT3 Code editorOpenAI CodexSuperset.shConductorSoloCMUXCodex plugin for Claude CodeSurf.socialTangle newsGround News

Justin's hosting this one and he brought along Ben Curtis from Honeybadger to talk about how AI can be a CRM and also your designer. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 🦋 Links mentioned in this episode:Ghost CMSClaude AICodex by OpenAIHatchbox for DeploymentFigmaGoogle StitchTailwind CSSClaude MCP for Figma@SteveSchoger designs with Claude

It's Jordan's turn to host and he's got some AI companies he's not sure about... Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 🦋 Links mentioned in this episode:GStack — Turn Claude Code into a Virtual Software Development TeamPolsia — AI That Runs Your Company While You SleepThis AI generates $689K - Business Podcast for Startupsui.sh — Turn your terminal into a design engineerStitch - Design with AIBasecamp — Basecamp CLI and Agent Skill: Agent first, agent nativeDelve | SOC 2 Compliance, HIPAA | Automated Compliance for AI, Startups | Get GDPR, ISO 27001, Cybersecurity Compliant & More | Delve Automated ComplianceDelve - Fake Compliance as a Service - Part IGusto | Online HR Services: Payroll, Benefits and everything elseOpenClaw AI - Open Source AI Assistant | Formerly Clawdbot & MoltbotClaude

Brian, Justin, and Jordan talk about the opportunity costs in business decision-making, the impact of AI on marketing channels and strategies, and building custom internal tools with AI versus SaaS solutions. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 🦋 Links:Builder Methods ProBrian's YouTube

What happened to you in Mexico? Justin is back from his co-founder retreat with Jon on Holbox Island. He gets vulnerable about the drift that naturally happens in a remote co-founder relationship, the big conversations they'd been avoiding, and the realization that alignment isn't a one-time thing (it requires constant investment!). Jordan and Brian weigh in on co-founder dynamics, decision-making in a 50/50 partnership, and why strategy has to belong to a key decision maker.  The conversation then spills into the "Mexican standoff" happening on teams as AI reshapes who does what and whether that's something to fear (or lean into). Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 🦋 Links mentioned in this episode:Holbox IslandPhotos from co-founder retreatArticle: The five stages of losing our craftArticle: Will Claude Code ruin our team?Jack Dorsey lays off 931 workersPolsia - this weird AI driven SaaS making $2m! (You give it an idea, provide a budget/credit card, and it autonomously launches the business) More on Ben Cera, founder of PolsiaThe Amazing Money Machine book cover

Brian and Jordan talk about the need for developers to adapt to survive, Brian debates how much of a content creator he is vs product seller, Jordan relates his experience talking with investors, and the rise of zero human companies ZHC. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 🦋 Links mentioned in this episode:Matt Pocock on X: "Something that I think goes under-emphasized is how much AI coding demands a 'lead dev' mentality. If you spent your pre-AI career trying to level up your teammates (through API design, feedback loops, architecture) Then working with AI will feel natural. If you only focused"Extend Claude with skills - Claude Code DocsAbout - Gauntlet AIAusten Allred on X: "Kelly (my AI bot) used 5 subagents to one-shot this app end to end. Zero human involvement. Insane. She’s building App Store worthy apps entirely by herself on the daily now."Tom Osman 🐦‍⬛ on X: "I work on the assumption that the most powerful AI models are far more intelligent than me. My job is just to assist when needed. This morning I gave @JunoAgent a Deep Research model to explore different token design routes based on what we're working on. This came out 👇🏻"

We make 2 big announcements about changes to The Panel. Then we debate whether there's a founder branding advantage and how AI will affect small software teams in 2026. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️🎤 Send us an audio or video message📧 Email us: panelpodcastshow@gmail.com📺 🦋 Links mentioned in this episode:Bootstrapped WebMarketing for DevelopersA Mexican standoff Happening in AIThe five stages of losing our craftJustin is the co-founder of Transistor.fmBrian is the founder of Builder MethodsJordan is the co-founder of Rosie

Important: we're no longer livestreaming on Justin's personal YouTube channel. Make sure you're subscribed to ​The Panel's channel​ to get notified when we go live: Subscribe to The Panel YouTube here --> Join us FRIDAY (tomorrow, Feb 20) at 11 AM Pacific (2 pm EST) for a surprise announcement: https://www.youtube.com/live/sxASjnzAYkw We'll be announcing: - A new ███████ ██████ ████ - And a brand new ████ ███████ - New livestream/recording time: Friday, 11 am Pacific - Livestreams will now be streamed from ​The Panel YT channel​, not Justin's personal channel