Is bootstrapping a SaaS dead in 2025? How will AI affect software development as an industry? What's working when it comes to marketing?
Justin Jackson (
Transistor.fm) and Brian Casel (
Instrumental Products) are joined by Colleen Schnettler (
SaaS Marketing Gym) and Tyler King (
Less Annoying CRM) to debate our predictions for the new year.
CHAPTERS:
0:00 - What to expect
3:25 - Is SaaS Getting Harder in 2025?
5:16 - Bootstrapped SaaS is past its prime
8:32 - "Can you really build a good product with AI?"
12:00 - "No-Code is in trouble, AI makes product discovery harder, SaaS goldrush is over."
14:17 - What kind of business should you start in 2025?
16:34 - AI can't replace the craft and expertise required to launch a good product
19:06 - Is it harder to go from Zero to One?
20:23 - Marketing predictions - what's going to work this year?
27:58 - "Nothing works. Marketing is bullshit." – Tyler King
30:43 - People want to interact with real humans (Reddit, podcasts, YouTube)
32:14 - Organic search is still big (but AI is sending some traffic)
34:20 - How you can win against AI and other competitors: customer support
36:33 - A bootstrapper's advantage is that they're small and they care
39:27 -
Question for the listener: have you had a good customer support experience with AI chatbots?40:27 - Another tactic that might work: get people on the phone!
42:07 - Should we all short Tesla stock?
45:19 - Our plans for 2025
Tell us what you think! 🗣️
Episode 1
