Filtering out bad ideas

Brian and Justin discuss the recent launch of Filterhawk, which Brian built to replace Gmail's built-in filters. They also talk about SaaS marketing strategies (which channels still work?). Justin shares some initial numbers from the Black Friday sale.

Timestamps:

• (00:06) - Follow up on last week's Justin mystery
• (02:51) - Brian launching Filterhawk
• (13:29) - How did Brian build Filterhawk in a week?
• (26:32) - The refinement phase
• (34:59) - Transistor's Black Friday sales
• (44:34) - BuilderMethodsPro Black Friday deal
• (49:34) - Brian's entering phase 2 of Builder Methods
• (01:06:28) - Thinking about where we have gaps in knowledge of our customers
• (01:09:45) - Thinking about marketing to teams and larger companies

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