"What happens when engineering outpaces marketing?" – Jordan Gal

Jordan Gal joins The Panel to get some thoughts out about how software development feels like it's shifted since the holiday break, the lowering cost of making a mistake, how his team has to get ready for the new AI first workflow, marketing in the age of AI, and what happens to funding startups when anyone can build the app?

Timestamps:

• (00:06) - Welcome
• (00:20) - Introducing Jordan
• (01:34) - The world changed over the holiday break
• (12:17) - The cost of making a making a mistake used to be higher
• (25:38) - Get ready. This is not optional.
• (28:34) - Senior engineers have to adapt
• (42:18) - How do organizations and teams adapt?
• (47:59) - What needs to change so rapidly about Rosie?
• (55:08) - How AI has averaged marketing
• (01:22:23) - What happens to funding for startups in 2026?

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