Is doing YouTube a good business?

Marie Poulin and Aaron Francis join us to discuss the realities of building creator-driven businesses. We talked a lot about YouTube (they describe how each got traction there) and their current video making process. They also challenged conventional wisdom about sticking to one niche. For them, pivoting between projects keeps them fresh and prevents burnout, even when the traditional wisdom is to "just focus."

Chapters:

• (00:06) - Introduction
• (03:23) - What is happening in Marie Poulin's world?
• (07:32) - What is Aaron Francis up to at Try Hard Studios?
• (08:48) - Why is open source software important to be involved in?
• (11:20) - What is the marketing flow for Marie and Notion Mastery?
• (14:34) - The power of YouTube to find new people
• (16:52) - Personality as a brand vs a studio brand name
• (25:03) - The tensions of being a creator
• (33:49) - What is your month to month routine for your business?
• (39:16) - When does creative work feel like a grind?
• (01:00:47) - What negative attention have you recieved creating content?

Tell us what you think! 🗣️