Brian's launch – how did it go?

Justin and Brian talk about how Brian's launch for Instrumental Components went. "Some things are way harder now that I'm older." Brian describes some of the technical challenges faced during the launch. There's also a meaty section about how much AI to use in software development (and how Brian uses it). At the end, Justin provides some feedback on Brian's pricing and marketing strategy.

Timestamps:

• (00:05) - Introduction
• (02:00) - Brian's early access launch
• (04:15) - The fear that nobody is going to buy
• (06:45) - Sass vs product
• (09:43) - How does it feel to launch a product as a solo person?
• (13:11) - Hiring vs doing it yourself + AI
• (24:20) - Are we losing the shared experience?
• (37:20) - Why are you batching invites out?
• (46:23) - The pricing decision
• (51:13) - The importance of positioning
• (55:40) - Why should this be a subscription?
• (01:04:38) - The importance of getting other people telling your story
• (01:09:23) - How to ask for social support from your people
• (01:17:16) - What's Justin up to next

Tell us what you think! 🗣️