Chris Enns

Justin, Jordan, and Brian discuss the importance of understanding your ideal customer profile, the role of ambition in customer segmentation, and effective strategies for content marketing and product positioning in the tech and SaaS industries. Timestamps: 00:00 Introduction 03:22 Authenticity in Content Creation 06:25 Updates on Business and Personal Life 09:21 Partnerships: Successes and Challenges 12:26 Navigating Sponsorships and Brand Deals 15:31 Exploring Video Podcasting and Market Demand 26:16 Navigating Pricing Models and Customer Expectations for Video Podcasting 31:27 Integrating AI into Marketing Strategies 45:20 Understanding Ideal Customer Profiles (ICP) 01:00:34 Understanding Customer Segmentation 01:04:23 Navigating Customer Needs and Expectations 01:13:36 Pricing Power and Value Proposition 01:27:17 Shifts in YouTube Content Dynamics 01:33:12 Leveraging Content Clips for Growth 01:38:02 The Importance of Regular Content 01:42:20 Tim Cook's Leadership and Future Innovations at Apple YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode: Content Rewards PostBridge Marc Andreessen on Product and Marketing Jobs to Be Done Framework

In this episode we discuss how small teams can leverage AI as teammates, the impact on business outcomes, and the cultural shifts driven by AI advancements. How would Steve Jobs handle marketing and selling AI at Apple? How do the kids today think about AI? And Jordan explains the Allbirds nonsense. Chapters: 00:00 Introduction 01:38 The Evolution of Teamwork and Tools 07:41 Balancing Accountability and Autonomy 10:40 The Role of Agents in Team Dynamics 13:42 Challenges of Implementing AI in Business 16:36 The Future of Marketing and AI 22:39 Imagining Steve Jobs in the Age of AI 30:42 The Value of Struggle and Learning in a Tech-Driven World 39:58 Navigating Career Paths in an Evolving Job Market 45:50 Navigating Job Market Changes 50:16 Jordan explains The Allbirds Controversy 57:04 The Power of Attention in Business 01:02:29 Storytelling in Marketing 01:10:51 Building Relationships for Effective Distribution 01:15:11 Pricing Transistor's Video Strategy 01:23:42 Innovative Marketing Strategies and Anticipation Phases YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode: Henry's product - https://runsteady.com/ Linear blog post (brave) - https://linear.app/next Allbirds turns into an AI  company - https://creators.yahoo.com/lifestyle/story/the-unhinged-genius-of-allbirds-39m-exit-sell-the-brand-spike-demand-become-ai-164312969.html The company that acquired the old Allbirds brand - https://www.axnygroup.com/our-brands CNBC: “Struggling shoe retailer Allbirds makes bizarre pivot to AI, adds $127 million in value”

Does vision matter? And how far into the future should your vision be these days? And how do we deal with copycats in the age of AI? And who is our money pin in the Anthropic vs OpenAI vs Google horse race, especially with mythos in the news. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode: Quick Sight – AWS https://aws.amazon.com/quick/quicksight/ Stripe Sigma https://stripe.com/en-mx/sigma  Paddle https://www.paddle.com/profitwell-metrics Claude Mythos https://red.anthropic.com/2026/mythos-preview/  Owner.com https://www.owner.com/  Base44 https://base44.com/

Why doesn't AI prompt us more often if it's so smart? Ryan Hefner joins us to chat about our daily drivers for shoes, IDE, AI provider, getting the news, and planning a vacation.  Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode: Transistor helps publish TBPN video podcast on Apple Podcasts Brian's job posting Ryan's new app: Launch Weeks Freek's new app OpenAI buys TBPN for hundreds of millions T3 Code editor OpenAI Codex Superset.sh Conductor Solo CMUX Codex plugin for Claude Code Surf.social Tangle news Ground News

Justin's hosting this one and he brought along Ben Curtis from Honeybadger to talk about how AI can be a CRM and also your designer. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode: Ghost CMS Claude AI Codex by OpenAI Hatchbox for Deployment Figma Google Stitch Tailwind CSS Claude MCP for Figma @SteveSchoger designs with Claude

It's Jordan's turn to host and he's got some AI companies he's not sure about... Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode: GStack — Turn Claude Code into a Virtual Software Development Team Polsia — AI That Runs Your Company While You Sleep This AI generates $689K - Business Podcast for Startups ui.sh — Turn your terminal into a design engineer Stitch - Design with AI Basecamp — Basecamp CLI and Agent Skill: Agent first, agent native Delve | SOC 2 Compliance, HIPAA | Automated Compliance for AI, Startups | Get GDPR, ISO 27001, Cybersecurity Compliant & More | Delve Automated Compliance Delve - Fake Compliance as a Service - Part I Gusto | Online HR Services: Payroll, Benefits and everything else OpenClaw AI - Open Source AI Assistant | Formerly Clawdbot & Moltbot Claude

Brian, Justin, and Jordan talk about the opportunity costs in business decision-making, the impact of AI on marketing channels and strategies, and building custom internal tools with AI versus SaaS solutions. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links: Builder Methods Pro Brian's YouTube

What happened to you in Mexico? Justin is back from his co-founder retreat with Jon on Holbox Island. He gets vulnerable about the drift that naturally happens in a remote co-founder relationship, the big conversations they'd been avoiding, and the realization that alignment isn't a one-time thing (it requires constant investment!). Jordan and Brian weigh in on co-founder dynamics, decision-making in a 50/50 partnership, and why strategy has to belong to a key decision maker.  The conversation then spills into the "Mexican standoff" happening on teams as AI reshapes who does what and whether that's something to fear (or lean into). Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode: Holbox Island Photos from co-founder retreat Article: The five stages of losing our craft Article: Will Claude Code ruin our team? Jack Dorsey lays off 931 workers Polsia - this weird AI driven SaaS making $2m! (You give it an idea, provide a budget/credit card, and it autonomously launches the business)  More on Ben Cera, founder of Polsia The Amazing Money Machine book cover

Brian and Jordan talk about the need for developers to adapt to survive, Brian debates how much of a content creator he is vs product seller, Jordan relates his experience talking with investors, and the rise of zero human companies ZHC. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode: Matt Pocock on X: "Something that I think goes under-emphasized is how much AI coding demands a 'lead dev' mentality. If you spent your pre-AI career trying to level up your teammates (through API design, feedback loops, architecture) Then working with AI will feel natural. If you only focused" Extend Claude with skills - Claude Code Docs About - Gauntlet AI Austen Allred on X: "Kelly (my AI bot) used 5 subagents to one-shot this app end to end. Zero human involvement. Insane. She’s building App Store worthy apps entirely by herself on the daily now." Tom Osman 🐦‍⬛ on X: "I work on the assumption that the most powerful AI models are far more intelligent than me. My job is just to assist when needed. This morning I gave @JunoAgent a Deep Research model to explore different token design routes based on what we're working on. This came out 👇🏻"

We make 2 big announcements about changes to The Panel. Then we debate whether there's a founder branding advantage and how AI will affect small software teams in 2026. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode: Bootstrapped Web Marketing for Developers A Mexican standoff Happening in AI The five stages of losing our craft Justin is the co-founder of Transistor.fm Brian is the founder of Builder Methods Jordan is the co-founder of Rosie

Brian and Justin jump off Matt Shumer's "Something Big is Happening" article to ask questions like is something big happening in AI that even regular folks need to be preparing for? Is this the most important year of your work as a software developer? Should you be getting your financial house in order to prepare for what's about to hit us all? Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode: Justin's snowboard adventure in Revelstoke "Something Big is Happening" – The viral Matt Shumer article (76M views) Matt Shumer's blog Matt Shumer's company (HyperWrite) "Tool Shaped Objects" – The response to Shumer's post Justin's new RSS feed Builder Methods video library (Claude Code course) Moneyball: "Adapt or die" clip Justin's post on XSLT going away

Come meet the crew of AI agents Brian has working for him, Justin's building fake apps to experiment and find out what he wants for real apps, and why don't we feel like we can relax now that we're doing ok? Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode: OpenClaw (Clawdbot) Brian’s crew of AI agents that live on his Mac Mini OpenClaw popularity on GitHub over time Demo of Justin’s video hosting app The story of how Freshbooks created a fake company to launch a new version of their product Caleb Porzio - Everything I feel about AI right now Jeffrey Way - I'm done Adam Wathan - ui.sh

Jordan Gal joins The Panel to get some thoughts out about how software development feels like it's shifted since the holiday break, the lowering cost of making a mistake, how his team has to get ready for the new AI first workflow, marketing in the age of AI, and what happens to funding startups when anyone can build the app? Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode: ✨ Rose AI 👤 Jordan Gal 🛠️ Langdock AI 🐦 Adam Wathan & Tailwind Sponsors 💡 DHH on AI Agents 🔨 Builder Methods (Build with AI) 🎙️ Transistor.fm (podcast hosting)

Now that the holiday break is over, how are we feeling about 2026? We're talking about the new ideas we have to build or work on, as well as predictions for 2026 in AI, building, normal tech usage, and social media. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode: Marketing for Developers Ghost CMS Technical knowledge to build an app Acquired 10th anniversary Acquired sponsorship rates Adam's morning walk episode Adam's tweet Brian's Claude Code course Claude Skills / Design World

We're looking back at what our thoughts were about 2025, and scheming ideas and plans for 2026. How do you hand over decision making in your business in an AI world? How does remote work first affect junior developers? And do you panic when sales slow down? Adjust? Rethink everything? Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode: Bootstrapped Web | 2025 recap & 2026 outlook Design OS Adam Wathan Chris Enns / 🍋 Tuple Taylor Otwell Obsidian  Every ONCE  Lars Lofgren Marketing for Developers

Justin shares his thoughts on competition crushing his business, Brian contemplates open sourcing an idea for front end AI tooling, and when should you run with a new idea vs knowing when to drop it. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode Adam’s morning walk podcast Brian’s personal site Brian’s DesignOS announcement 37signals Fizzy Nathan Barry “Leave some value on the table” Tailwind CSS Insiders Rework podcast “picking a price”

Brian and Justin discuss the recent launch of Filterhawk, which Brian built to replace Gmail's built-in filters. They also talk about SaaS marketing strategies (which channels still work?). Justin shares some initial numbers from the Black Friday sale. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode FilterHawk – Take Control of Your Gmail Inbox Inertia.js shadcn/ui Claude Cursor Google Gemini superwhisper Wispr Flow Improving frontend design through Skills | Claude Hatchbox.io Forge Rewardful Stripe Sigma Panic – Nova Google Antigravity From AI skeptic to UNFAIR advantage – YouTube How remote work changed my life Podscan.fm

Brian and Justin are joined by a surprise guest: Nadav Keyson, founder of Riverside. We had an impromptu conversation about how Riverside launched (and found traction), the impact of funding (vs bootstrapping), how Navad thinks about competition, and whether he thinks having investors leads to more stress. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode Riverside's original Product Hunt launch Rob Snyder blog post: The Physics of Startups Brian's new app: FilterHawk Brian's tweet

AI dev is changing rapidly, and... AI dev is rapidly changing how we build websites and apps. Brian and Justin wrestle with this new reality and discuss the different phases of a startup, how indies can cultivate brand loyalty, and when you should maybe do the opposite of what everyone else is doing. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode Panel Animated intro Hillcharts Cheeky Pint interview with Anthropic founder Derek Sivers article Humanoid robot OpenAI acquires app that watches you Duer Jeans Plain English podcast

Justin spoke to a grade 12 class about entrepreneurship, and was surprised by what he learned about teenagers. Brian has thoughts on the impact of Agent OS v2.1 and struggles with the support burden of open-source software.  They talk about “Wealth is the freedom from having to monetize every idea." Also: Johnny Ive and Rivian founder RJ Scaringe's product design processes. Timestamps: YOU ARE THE PANEL – send us your thoughts 🗣️ 🎤 Send us an audio or video message 📧 Email us: panelpodcastshow@gmail.com 📺 🦋 Links mentioned in this episode Suno Suno intro song for The Panel Justin’s high school talk Agent OS Builder Methods Pro Discord Tweet: “Wealth is the freedom from having to monetize every idea” Survey: How does Basecamp get new customers? Cheeky Pint podcast interview with Rivian founder